Pay per lead, not per click
Service Ads.Pay when they call.
Local Services Ads sit above everything — above the paid ads, above the map, above the organic results. And unlike every other ad on that page, nobody can spend your budget by clicking. You're charged when a real customer reaches out.
Google Verified
Your Business
Verified★★★★★ 4.9 (212) · Open 24/7 · 15 yrs
Competitor Electric Co.
Other Sparks Ltd.
Sponsored
Competitor Electric — Book Online
Your slot
1st
above the ads
New lead — panel upgrade
They clicked nothing. They called.
What moves the needle
You can't bid your way to the top of the pack.
There's no “raise the budget” button here. Flip the four switches and watch what actually moves.
✳ The fifth factor is how close you are to the person searching, and nobody can change that — which is exactly why the other four are worth taking seriously.
- 1Craig & SonsVerified4.7(184) · Open 24 hours
- 2Riverline MechanicalVerified4.6(97) · Closes 6 pm
- 3Bayview Services4.4(212) · Open 24 hours
And then there's the blue check.
Google Verified means Google has checked your licence, your insurance and your background — and says so, next to your name. Clearing it is a paperwork maze. It's also the single biggest reason a stranger picks you over the two names underneath.
The billing model
You don't buy clicks. You buy conversations.
On every other ad platform, a bored scroller, a competitor, and a real customer all cost you exactly the same. Here nothing is charged until someone picks up the phone or sends a message.
Junk still gets through. Google now reviews it automatically and credits some of it back — but not the leads from outside your area or outside your trade. Those you pay for. So we go at the cause: the areas, categories and hours that send the junk get cut.
Lead ledger · this week
6 received
- Panel upgrade — quote4m 12sCharged
- Wrong number0m 08sCharged
- EV charger installBookedCharged
- Outside your service area0m 21sCharged
- Full rewire — new build7m 03sCharged
- Bathroom fan replacement3m 40sCharged
Charged for 0 of 6
Google reviewing…
The ramp nobody skips
The badge comes first. The leads follow.
Nothing shows anywhere until Google clears you.
Licenses, insurance, background checks and registration — submitted right the first time. A rejection puts you back at the end of the queue, which is where most DIY setups stall for months.
Trades in most major categories qualify. We'll tell you on the call if yours doesn't — before you spend anything.
Check if you qualify Service Ads by Clickbrand
Ready to be the first name they see?
A free 30-minute call — we'll check if your trade and area qualify, what leads cost in your market, and how fast the Verified badge can be live. Straight answers, no pressure.
or email hello@click-brand.com
✓ Zero outsourcing, ever