★ Core service
Google Ads.
Be there the second they search.
Someone in your city is typing exactly what you sell, card already out. Whoever shows up first gets that call.Somewhere in your city, someone is typing exactly what you sell with their card already out. Whoever shows up first gets that call. This is the discipline that makes it you.
- $2M+ ad spend managed
- Senior specialists only
- Zero outsourcing
- emergency plumber near mehigh intent
- emergency plumber open now
- emergency plumber 24 hours
Every line is an auction. You're either in it, or a competitor is taking that call.
auction live
Decided in milliseconds.
Where it leaks
Most ad budgets don't fail.They drain.
Accounts that come to us for an audit are rarely broken. They're quietly bleeding — a little to broad match, a little to 3am clicks, a little to people two provinces away. Together it's most of the money.When an account comes to us for an audit, the campaign is rarely broken. It's just quietly bleeding — a little to broad match, a little to 3am clicks, a little to people two provinces away. None of it looks alarming on its own. Together it's most of the money.
Plugging those leaks is usually worth more than raising the budget — and it's the first thing we do.
A self-run accountA typical self-run account
$10,000
- Searches that were never your customer
- Junk clicks with no negative list
- Wrong hours, wrong device
- Clicks from outside your service area
- Landing page that doesn't match the ad
- Reaches someone who might actually hire you
The same money, run properlyThe same $10,000, run properly
$10,000
- Residual waste — there's always some
- Reaches someone who might actually hire you
Percentages are the averages we see when auditing accounts before taking them over. Your split will differ — and we'll show you your real one, from your own search terms report, on the first call.
Six leaks, six fixes
What we change in the first week, on almost every account.
Broad match left switched on
we do → Phrase and exact only, until the data earns anything looser.
An empty negative keyword list
we do → Hundreds of blocks on day one, expanded from real search terms every week.
One bid for every hour of the week
we do → Day, hour, and device modifiers shaped around when your buyers actually call.
Radius set wider than you'd ever drive
we do → Location targeting matched to your real service area, and presence — not interest.
No ceiling on what a click can cost
we do → Hard bid caps and budget guardrails, so a bad day can't become a bad month.
Every keyword pointed at the homepage
we do → One intent, one ad group, one page written for exactly what they typed.
The auction, up close
Pick a search. Watch who wins it.
Type one of these and an auction runs in a tenth of a second. Here's what winning it actually takes.Every time someone types one of these, an auction runs in about a tenth of a second. Whoever set their account up properly is at the top. Here's what “properly” means, search by search.
About 4,120,000 results (0.38 seconds)
Northside Plumbing
northsideplumbing.ca/emergency
24/7 Emergency Plumber — Someone On Site Within 60 Minutes
Burst pipe or no hot water at 2am? A licensed plumber is dispatched now. Upfront pricing before any work starts. No call-out fee.
4.9(212)·Open 24 hours
citywide-plumbing.ca
Citywide Plumbing | Serving the Lower Mainland
How that impression was won
- Match type
- Phrase match
- Catches the wording variants of a real emergency, not every search containing the word plumber.
- Bid modifiers
- +40% mobile · 10pm–6am
- Night-time mobile searches convert best in this trade, so that's where the budget leans.
- Where the click lands
- A dedicated emergency page — phone number above the fold, no menu to get lost in.
Blocked before it cost a cent
Five of several hundred negatives on an account like this — every one a search that would have spent your money without ever hiring you.
What that funnel looks like
Spend
$2,000
Avg. CPC
$9.40
Clicks
213
Enquiries
47
Jobs won
26
Revenue
$12,480
Modelled at a $2,000 month and a $480 average job. The shape of the funnel — not a promise. We build the same model with your real numbers on the call, before you spend anything.
Why Google Ads
The highest-intent traffic money can buy.
$8
in estimated profit for every $1 businesses spend on Google Ads.
Google Economic Impact
46%
of all Google searches are local — people looking for someone nearby, now.
41%
of clicks on a results page go to the top three paid positions.
Industry data
The month, in the open
What you're paying for between the reports.
“Ongoing management” is the vaguest phrase in this industry. So here's ours, spelled out — the real order of work from the day we get access.
✳ No account of ours ever goes on autopilot. If a week passes without a senior specialist inside your campaigns, we aren't doing the job you're paying for.
Before you ask
The questions everyone asks on the first call.
Anything not covered here, ask on the call — we'd rather answer it before you spend money than after.
Book the callIt depends entirely on what a click costs in your trade and your city — an emergency plumbing click and a commercial HVAC click are not the same purchase. Rather than quote a number, we model it: your keywords, real market costs, your average job value, and how many jobs you want. You see that model before you commit a dollar.
No. Your budget is billed by Google directly on your own payment profile, so you can see every dollar in the platform yourself. We charge a separate management fee for the work — no markup buried in the media spend, no invoice you can't reconcile.
You do. Everything is built inside a Google Ads account in your business name, and the conversion history — which is the genuinely valuable part — stays with you. If we ever part ways you keep the account, the data, and the campaigns.
We hear this constantly, and the search terms report almost always tells the same story: broad match left on, no negative list, and every keyword pointed at the homepage. Send us access and we'll pull that report and show you exactly where the money went. That part costs you nothing.
Calls often arrive in the first week — but a first-week call isn't a result, it's a data point. It takes roughly four to six weeks before the cost per lead is stable enough to make decisions on, because Google's algorithm needs real conversion data first. Anyone promising day-one performance is guessing with your budget.
That's how it works best. One team runs the whole picture — paid search catches the people already looking, Meta creates the demand upstream, and SEO compounds underneath both. Same team, same numbers, no hand-offs and nobody blaming the other channel.
Google Ads by Clickbrand
Ready to show up first?
A free 30-minute call — we'll look at what your customers actually search, what those clicks cost in your market, and what a realistic return looks like. Numbers, not promises.
or email hello@click-brand.com
✓ Zero outsourcing, ever