Ad creatives
Great targeting.Forgettable ad.
Targeting is solved. Creative is the variable left — and the one most agencies outsource. We shoot and cut it in-house.Every platform's algorithm has already solved targeting. What's left is the creative — and it's the one variable most agencies outsource. We shoot, cut and test it in-house.
One concept · three cuts
day 1
4 hours. Same driveway.
This month only
$2,400
Full kitchen refinish,
installed in 4 days
i cannot believe
this cost $89
New batch shipped
9 assets · this week
Cost per action ▼ 34%
since the refresh
An ad, pulled apart
Nothing on the frame is there by accident.
Tap a note to see the part of the ad it's talking about.Anyone can say their creative is good. Here are three of the formats we ship, marked up — hover a note and the part of the ad it's talking about lights up.
This month only
$2,400
Full kitchen refinish,
installed in 4 days
A static that does one job
Cold audience, bottom-of-funnel intent. Everything on this frame exists to answer “what is it and what does it cost” before the thumb moves.
Creative shown is our own work, made for this page — client campaigns stay in their accounts unless we've been given permission to show them.
Why creative decides it
The targeting is solved. The creative isn't.
56%
of a campaign's sales impact is attributable to the creative itself.
Nielsen
2s
is roughly how long a hook has before the thumb keeps moving.
Platform benchmarks
4–6
weeks is how fast creative fatigue typically lifts CPMs on a stale set.
Industry data
The formats
Ten shapes an ad can take. We ship all of them.
Every concept goes out as a family, not a single asset — so the platform has something real to optimise between. These are ours, made for this page.
✳ Yours won't look like these — they'll look like you. The point is the range, and that it's all made down the hall.
How we make them
Made to be tested, not admired.
An ad isn't a portfolio piece.An ad isn't a portfolio piece. Here's how we build creative that earns its place in the account.
The first two seconds decide whether the other twenty-eight get watched. We write and shoot for the thumb-stop first, the message second.
Every concept ships as a family — different hooks, formats and lengths — so the platform has something to actually optimise between.
A Reel is not a YouTube pre-roll is not a static feed ad. Aspect ratio, pacing and captions are cut per placement, not exported once.
Real offers, real proof, real footage. Creative that overpromises converts once and then poisons the account with refunds and bad signal.
We look at where viewers leave, which hook held, and what actually drove the purchase — then cut the next round from that.
Frequency climbs, CPMs follow. New creative lands on a schedule so performance never falls off a cliff waiting for a shoot.
✳ That's the outline — the full playbook stays in-house. It's why clients stay.
Straight talk
Most creative loses. That's the job.
Anyone claiming every asset will be a winner has never run the ads.Anyone claiming every asset will be a winner has never run the ads. The point of a batch is that one or two break out and pay for the rest — which only works if you ship enough variations to find them, and kill the losers fast without ego.
Week 1
Concept
Offer, audience and angles agreed. Hooks written before anything gets shot.
Week 2
Produce
Shoot and cut the batch — every concept in multiple hooks, lengths and ratios.
Week 3+
Test & cut
Live in the account. Winners scale, losers die, the next batch builds on what held.
Ad creatives by Clickbrand
Let's make ads people actually stop for.
Send us the account you're running now.Send us the account you're running now. We'll tell you which creative is carrying it, which is dead weight, and what we'd shoot next — before you spend anything.
or email hello@click-brand.com
✓ Zero outsourcing, ever