E-commerce builds
A storefront is asecond revenue stream.
Not a replacement for what you do — a new line that sells after hours, outside your service area, with no extra staff.Not a replacement for the business you already run — a new line beside it, selling after hours and outside your service area with no extra headcount. We build the whole machine: product pages, checkout, email flows and the ads that feed them.
The Everyday Carry
$89 $119
Free shipping over $75 · 30-day returns · Ships today
Orders today
$8,420
- Meta Ads$124
- Google Search$89
- Email · Win-back$212
Conversion rate
3.1% ▲ from 1.2%
Where buying happens now
Your customers already shop online. The question is whose store.
The shift, in one number
1 in 5
retail dollars worldwide are now spent online — and in most categories that share has gone one direction for a decade.
Statista · global retail e-commerce share
$0.0T
spent with online stores worldwide in a single year, and still climbing.
Statista, global e-commerce sales
0%
of that is bought on a phone — which is why we design the phone first.
Statista, mobile share of e-commerce
0%
of carts are abandoned before the order goes through. Most of it is fixable friction.
Baymard Institute
0.0%
is a typical store's conversion rate. A well-built one runs multiples of it.
Industry benchmarks
A second revenue line
A store doesn't replace your business. It adds one.
Everything you already sell, sold again — after hours, outside your service area, without adding staff.The floor, the phone and the crew keep doing what they do. The storefront runs beside them — same products, same brand, no extra headcount — and every month it carries a little more of the load. For most of the businesses we build for, it's the first genuinely new revenue line they've added in years.
- 1
Open at 2am
The hours you were closed
A storefront takes orders on the nights, weekends and holidays your phone line doesn't. Same catalogue, no extra shift.
- 2
Past your postal code
The customers you can't drive to
Your service radius stops at an hour's drive. Shipping doesn't. The same product suddenly has a national market.
- 3
Margin, not just volume
The middleman's cut
Selling direct keeps the marketplace fee and the wholesale spread on your side of the ledger. Often the fastest margin win available.
Revenue mix · first year
0% from the store
Illustrative shape, not a forecast. What it's showing is the structure: the base doesn't move, the new line does.
Inside the build
Four screens between browsing and paid.
Every one of them leaks. Here's what we change on each — on a phone, where most of your orders will come from.Every one of them leaks, and the leaks are boringly consistent across every store we've opened the hood on. Here's what we actually change on each — shown on a phone, because that's where roughly three quarters of online orders now happen.
The Everyday Carry
$89 $119
✓ Ships today · free over $75
✓ 30-day returns, no questions
✓ 2-year warranty
The page that has to do the selling
Where it leaks: the price is below the fold and every question a buyer has is on another page.
- 1
Real photography, not a swatch
Shot properly, on white and in use. We can film and shoot it in-house, which is usually the single biggest lift.
- 2
Price where the eye lands
Never a scroll away, never a “request a quote”. Hiding it costs more orders than it protects.
- 3
Objections answered on the page
Shipping, returns, warranty, sizing — the three things people leave to go check, sitting inches from the button.
- 4
A buy bar that follows the thumb
Scroll to the reviews on a phone and the add-to-cart is still there. Small change, measurable difference.
What we actually do
The parts that move the number, in the order they matter.
An e-commerce site is a funnel with a shopping cart at the end. Here's what we fix on the way there.
- 01
Checkout built for thumbs
Most carts die on mobile. Express pay, address autofill, one-screen checkout — every extra tap removed and measured.
- 02
Product pages that answer objections
Real photography, sizing, shipping, returns and reviews in the order buyers ask for them. No scrolling to find the price.
- 03
Speed as a feature
Compressed media, lazy loading, edge hosting. A one-second delay measurably costs conversions — so we treat load time as revenue.
- 04
Merchandising that earns its place
Collections, bundles, upsells and post-purchase offers set up so average order value climbs without a discount code.
- 05
Tracking you can trust
GA4, server-side conversion tracking and the ad-platform pixels wired properly — so you know which channel actually paid.
- 06
Email doing the heavy lifting
Abandoned cart, welcome, win-back and post-purchase flows live at launch, not six months later as an afterthought.
✳ That's the outline — the full playbook stays in-house. It's why clients stay.
Choosing the build
Three ways to build it. We'll tell you which one you need.
Most stores should be on Shopify and most agencies won't say it, because the custom quote is bigger. Here's the honest version.
✳ Not sure? Send us the catalogue and we'll tell you which of the three we'd build — including when the answer is the cheap one.
Straight talk
A store is a start, not a finish.
Launching is the easy part. The revenue comes from what happens after — the traffic you send it, the flows that recover carts, and the monthly tightening of the numbers. We plan for that from day one instead of handing over a login and disappearing.
Weeks 1–3
Build
Structure, product pages, checkout and tracking. Migrated cleanly if you already have a store.
Week 4
Launch
Live with email flows running and ads pointed at the pages built to receive them.
Month 2+
Compound
Conversion rate, average order value and repeat rate — moved a little every month.
E-commerce by Clickbrand
Let's make your store earn its keep.
Send us your store — or your idea for one. We'll come back with the three changes we'd make first and what they're worth, before you spend anything.
or email hello@click-brand.com
✓ Zero outsourcing, ever