Web·6 min
Why Your Website Isn't Converting (And It's Not the Color of the Button)
Five conversion problems we see on almost every audit — none of them are 'change the CTA to green.'
Conversion rate optimization gets reduced to button colors and 'social proof' badges. Real CRO is structural.
Problem one: the hero promises a vibe, not an outcome. Your visitor lands and can't tell what you do in 5 seconds.
Problem two: the page loads in 4 seconds. Half your traffic is already gone before they read the headline.
Problem three: there are six calls to action competing for attention. Pick one.
Problem four: the form asks for 11 fields when 3 would do.
Problem five: there's no proof anywhere — no real customers, no real numbers, no real faces.