Strategy·5 min
SEO vs. Google Ads: Which Should You Start With?
A simple framework: when paid wins, when organic wins, and why most growing businesses need both running at the same time.
Paid is a faucet. Turn it on, traffic shows up. Turn it off, it stops.
SEO is a reservoir. It takes months to fill, but the water keeps flowing once it's there.
If you need leads this month, start with paid. If you want compounding leads in 12 months, start SEO now.
The honest answer for most growing businesses: do both. Use paid to learn what converts, then double down on SEO around the same keywords.