How Much Does a Marketing Agency Cost in 2026?
Honest ranges for web, SEO, ads, and social — plus the line items most agencies hide on page 9 of the proposal.
Most agency pricing pages say one thing: 'Contact us.' That's not helpful when you're budgeting next quarter.
Here's what real engagements cost in 2026, with the math behind each number.
A custom website typically lands between $15k and $80k depending on complexity. Anything cheaper is usually a template; anything more is usually a platform.
Paid media management runs 12–18% of spend or a flat retainer starting around $3k/month — the spend matters less than whether the creative and landing page are dialed in.
SEO retainers start around $2.5k/month for local, $5k+ for national. The biggest variable: how much technical debt your site is carrying.